“Growth is never by mere chance; it is the result of forces working together.” ~J.C Penny
When we ask people what they think the coach of their favorite sports team is providing for that team, we get answers like:
- The responsibility of instructing their players regarding skills and tactic
- Fostering an attitude of sportsmanship and competitive drive.
- Since they do not participate in the field itself, coaches evaluate athletes’ strengths and weaknesses both in practices and in games
- They provide constructive feedback and
- Mentally push their players to reach levels they otherwise would not achieve
And if we ask if a team or individual athlete would perform as well without any coach, the answer is ‘of course not’. After all, imagine how much longer it would take for an athlete to reach the same level of performance if they would never work with a coach…
Now imagine being the owner of a professional sports team that operates without a coach, and all that time to ‘learn the hard way’ (i.e. by trial and error because there is no coach). How much more money would you have to spend before you would have reached that level were you consistently can win games? Would you ever even reach that level?
So what do our business coaches do? Basically exactly the same as the coach of your sports team:
Our whole career we study what makes businesses successful, and we apply these practices with our clients. While you spend most of your time working in the business, dealing with your clients, your employees, and that never ending list of fires that pop up, we study what works in marketing and what not, how you sell, what the financial numbers really tell you, how the wealthy have become so extremely efficient in managing their time, how you plan, how you recruit and select the best people, how you encourage your team to get the highest productivity and so on. We study how to recognize self-sabotage, and how to overcome it.
In other words, we focus on how a business gets better, not on how it survives another day.
And once we work with a business, we do not only teach those skills and strategies, but just like the coach of your sports team; we constantly observe and provide feedback. We help identify your dreams and turn them into reachable goals, we help you decide what business or self improvement strategy should work best for you, and bring the accountability that makes you actually do what you have to do to grow yourself and your business.
That in a nutshell is why we can make such outrageous claims about growing your profit, freeing up your time and getting a better team. It is our profession.
Over time, better and better business and self-improvement models have been developed and tested with actual business. What was the domain of ‘instinct’ and ‘wits’ has more and more turned into the domain of science.
Thus a split has become apparent among business coaches: there are those that are basically self employed, sticking to the old fashioned way of using their experience, wits and basic coaching techniques to get their results, and then there are those who see the industry of business coaching as a professional industry that is based on scientific and field tested principles.
At Mid Atlantic Strategic Services we have chosen to be on the professional side of this field:
Our coaches have received the most extensive business coach training know to us (called Compound Coaching), and they use the most extensive, yet very practical business and self improvement model called ‘Triple8 Business Coaching model’ that covers over a 1000 strategies. That is also why our coaches have to continue learning for five hours a week since the world of business moves faster and gets more competitive it is difficult to keep up with both the changes in your industry as well as the innovations in sales, marketing and management strategies.
While our approach to business coaching is simple and practical however, it is not for the faint of heart; rather those business owners who are willing to make a difference and are not afraid of taking on challenges. One thing is essential, you must be ready and committed to change.
So dig deep and ask yourself, are you ready to reach the next level?
After all, having a Business Coach isn’t a luxury you don’t need, it is a necessity your business must have.